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Printing Materials development: the creation of market-oriented business model
   Author:  Source:  Publish:2010/3/29  View:
 

                                                                                                                                       Printing Materials development: the creation of market-oriented business model

        Into 2010, the publishing unit to face macro-environment and policy context has changed dramatically, becoming the publishing business unit of more market-oriented, efficiency-oriented and rational. In the publishing industry at the end of printing materials to adapt to policy changes in how companies respond to customer demand is the focus of work in 2010. Reform is the need and timing of the policy, and it is beyond the control of the enterprises themselves, but other aspects of reform are able to do on their own and in order to adapt to the environment and the market must also be done. Enterprise business model relates to the survival and development of printed materials as a trade enterprise companies, how to build and nurture business model to adapt to the market is re-reform in 2010.
    
Focus: the creation of a new business model

    
For the publishing industry, in accordance with the requirements of Press and Publication Administration, at the end of 2009, all local publishers must complete the switch to enterprise restructuring work in the end of 2010, except for a few public nature of the publishing unit, all of the ministries and the University Press Publishing House must also complete the switch to enterprise restructuring. Publishing policy change means that the great chain of the publishing industry in any part of face to adjust and change. A more market-oriented enterprise is the real future trends in the publishing industry.

    
Although the company's market-oriented print materials has gone through more than 10 years, and on the downstream market-oriented behavior life experiences of the company. However, strictly with the same type of private enterprises or foreign-funded compared to print materials companies can not be regarded as a true market companies. Its operating company philosophy, thinking ways of tackling problems all have heavy traces of the planned economy, especially in deciding the development of business models and mechanisms of state-owned enterprises are still the traditional connotations.

    
In 2010, whether it is forced by the external environment, or the internal needs of their own development, print materials companies must make significant changes, while the creation of market-oriented business model is the focus of a number of reforms.

    
Philosophy: to do a market-oriented company

    
Up to one industry, an enterprise established and can adapt to their own profitable business model is a long-term pursuit of the highest state managers. Business model requires managers to establish a long-term observation, analysis, require enterprises to conduct their own constantly sum up experience, but also need to rise to the level of theory refinement and summarized. This author believes that to create a more compatible with their own business model and make a profit, as the printed materials the company's senior managers should first do the following.

    
1. Vision industrialization.

    
Is to stand on a high degree of awareness of industry issues, to see beyond material goods. Printing Materials Relying on the publishing industry, paper manufacturing, printing industry. As a senior business executives must be based on industry, height, zoom vision, will be placed in the macro context of their own enterprises and industrial policy, in order to identify their own situation and development trends, in order to find out the real issues and root causes of problems arise. There is no industrial perspective, we can not respond to industry changes.

    
2. Concept of the market.

    
While the publishing industry by the state policies for the protection, print materials companies to a certain extent protected by the publishing group, but the cultural system of the trend is market-oriented, even the retention of the industry, the protection is also the most basic and most central part of the policies to protect. Printed materials development is market-oriented, the state can not be protected.

    
As a publishing group, from a development perspective, sooner or later will be canceled on printing supplies the company's protection, so the printing materials the company's operating philosophy must be market-oriented. Concrete expression is our way of thinking from the original "from the inside out" change "from the inside outward." Operational processes and ways of tackling problems should be customer-centric, user-friendly, with clients that is outside the person's view of the enterprise, so that the true sense of the market-centric, customer-centric.

    
3. Boundary magnification.

    
Printing Materials Corporation in the circulation is the trading company. And trade the company's corporate boundaries should have a lot of flexibility. Printing Materials Corporation is a name, a call, we must not confined to this title and tied their own. Operating range of products can be extended, but also can make use of its advantages in cooperation with other enterprises. In short, printing materials the company's corporate boundaries should be expanded, enriched content. We have to do is market-oriented company, not just to do the publishing market companies.

    
Do the above points, the printing company's market-oriented positioning of materials and strategies to have a preliminary outline, the creation of the business model can adapt to the market have a good foundation.

    
Mode: a wide range of organizational structure

    
In my opinion, Printing Materials Corporation's business model were as follows: the organizational model, organizational structure should be flat and pluralism. The establishment of branches or subsidiaries, flattening the key is to directly face the market, first-line managers should be responsibilities, rights, benefits unity, to have greater autonomy, especially the right to operate. Diversity is not to rigidly adhere to a form of institutional cooperation with others, or collaborate on projects, are an optional way, as long as conducive to business and markets, can produce a profit. Operating procedures should be user-friendly, convenient operation, in accordance with the internal law of business process reengineering, must not be passed on its own contradictions and inconvenience to customers.

    
Pricing model should abandon the purchase price plus the management fees in accordance with the thinking. Tradition and the current pricing model is based on purchase price as a starting point, on this basis consider the customer's afford to increase its tariff. The future or need to establish pricing model based on selling price that the customer is willing to accept the price as a starting point, calculate the purchase price down, of course, manufacturers of such purchase price to be able to accept, or you have the ability to enable manufacturers to accept. The price of the establishment of such thinking is very important, but also the ability of printing materials company's market test. Customer acceptance of price and printing materials the company's purchase price has nothing to do, he only care about market prices and the price he is willing to bear, regardless of the level of your purchase price, so pricing model, the key is pricing order. Printed materials is essentially the company's operating capacity - the ability of the client's asking price and the manufacturer's ability to obtain prices.

    
It should be explained, we explore the price can not be at the expense of other operating elements of the expense, such as credit period, the size of accounts receivable and so on, can not be sacrificed in exchange for risk control and profitability of the price, such a manner that is not known model, nor should be established adapt to market business model.

    
Background

    
Printing Materials Corporation business model is changing the course

    
The planned economy era of the printing materials mainly for the supply of paper materials and books. Agency revenues and expenditures, fees strictly according to the provisions of the text. Pricing model, purchase additional administrative fee according to state regulations, and operating costs and capital have little to do. The pattern has been followed into the 20th century, early 90's.

    
The early 90s to the late 20th century

    
With the paper, ink and other supplies and equipment, open markets, Printing Materials Corporation in the lower reaches of the planned economy model of the upper reaches of the publishing industry and the market economy model maker pincer attack. Organizational model to gradually change the system as a function of body system in order to set up operations department as the core product. Pricing model into the high-selling high, is still an additional administrative fee. At this point, some companies started to pay attention the market and customers, and adopt a market-development strategy so as to lay the foundation for future reforms.

    
Since the beginning of the 21st Century

    
Into the 21st century, the two types of printing supplies company was better: First, the publication in which the Group has a strong strength and internal control capabilities; second is itself able to adapt to market changes.

    
In the organizational model, the face of more established first-line market, the operational autonomy of certain branches or subsidiaries. Pricing model in the face of market prices have a greater flexibility to better meet customer and market changes, and some corporate finance personnel were involved in a cost and risk assessment. Purchase an additional administrative rate is still only manage the different rates can be variable according to the customer.

    
During this period, Printing Materials Corporation has experienced two breakthroughs: First, the market range from only the development of the publishing industry's customers to market-oriented of all clients; second is operating from a variety of paper, printing supplies extended to the pulp. The size of a small number of printed materials sales break 1 billion yuan.

 
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